Arquiterra Corporate & New Community Development
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The Andover & Quiglesworth Construction Co. recent merger with the regional home builder Greenterra Homes has created a new corporation: Arquiterra Homes.
Develop a comprehensive and cohesive corporate and new development brand identities, supporting collateral and GSG, for presentation to the Arquiterra’s Board of Directors and President, A.J. Hayes-Blye.
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Arquiterra Mission Statement:
To dedicate their united global resources towards fulfilling the universal desire for longer, healthier lives through innovation in resource conservation, home design/construction, and land development—always using LEED (Leadership in Energy and Environmental Design) standards—and showing respect for the environment and the employee.
Arquiterra believes there is no responsible alternative to doing business other than through environmental sustainability. We strive to preserve the rich history and traditions of the land, while providing healthy living opportunities for our residents. Arquiterra’s focus on the environment means we look for ways we can restore the land to its natural state and preserve wetlands and areas of natural topography to integrate them into the heart of the community itself.
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At Arquiterra, they also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line.
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Arquiterra Homes Logo:
This logo is a representation of a tree. The letter “A” and “H” resembles the roots of the tree. A tree symbolizes multiple meanings such as protection, happiness, good health, and good fortune. It is Arquiterra Homes’ goal to represent the following features when providing new homes for their customers.
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Tagline:
Healthful Homes.
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Type Face:
Rig Shaded - Bold Inline
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Tagline Type Face:
Brandon Grotesque - Bold
Hex: #007473
RGB: 0, 116, 115
CMYK: 100%, 32%, 56%, 13%
Pantone: 7718 C
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Hex: #775391C
RGB: 117, 57, 28
CMYK: 35%, 78%, 97%, 40%
Pantone: 168 C
2022 New Communities 
Four new home developments, Arquiterra’s first projects, are scheduled to open for sale in first quarter 2022:
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Concord Forge Crossing • Rockland, Delaware
Union Heights • Washington, District of Columbia
West Cove Point • Baltimore, Maryland
Catoctin Meadows • Waterford, Virginia
Union Heights Logo:
This logo represents a town home in a city. The logo is inspired by the location and the D.C. flag. Three stairs and two lines under the building.
Type Face:
Urbane - Demi Bold
Hex: #FFC629
RGB: 255, 198, 41
CMYK: 0%, 23%, 91%, 0%
Pantone: 123 C
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Hex: #3A8DDE
RGB: 58, 141, 222
CMYK: 72%, 37%, 0%, 0%
Pantone: 279 C